You want to help align a prospect’s belief system with yours.
Month: September 2018
Graphic – Let’s Talk
Need a marketing partner? Let’s talk about it. Email me!
Graphic – Speak And Listen
Speak in such a way that others love to listen to you. Listen in such a way that others love to speak to you.
Graphic – Work The System
You can only know if a system or plan works for you if you work the system. #workthesystem #worktheplan #useit
Experimenting On Myself
I’m finishing up a new, short book on planning (I have it out to beta readers now). I decided, since I have a license for some specialized marketing software I should really use it.The basic idea breaks down into four parts: 1) target specific audiences 2) write two sets of copy for each audience – remove pain point and add a pleasure point 3) split test video vs text and 4) make advertising the last thing you do, with each ad pointing to a specific landing/sales page. Of course, that’s after I list out the benefits the book can/will bring to readers.
Write – But Don’t Sell – Your Nonfiction Book
Fiction and nonfiction book sales are like horses and zebras. They look kind of alike, and their related in their DNA, but they ain’t nothin’ alike.
I don’t bother trying to sell my nonfiction. It should be an enticement to something bigger. Let’s say you self-publish a nonfic ebook and make $15 every time you sell a copy. You sell 1,000 and you’ll get $15k. BTW, unless you’re a name, you’re not going to sell 1,000 copies at a price that will net you $15 each.
Graphic – Sell The Solution
Make sure you’re promoting your solution to the problem, not the product that provides the solution.