No matter the size or age of your business, sometimes it’s good to step back and look at things as if you were a rank beginner. Imagine you were someone just starting your business. What are some great questions to ask yourself before you jump head-first into the deep end of the pool?
Aside from building (or refining) your marketing plan, the answers to these questions can help you build the culture of your company. What do you want new employees to know? How should old hands think about, and act towards, customers and prospects?
It doesn’t matter if you own a small business, or manage a division of a large corporation, these questions apply to you and your marketing efforts.
I encourage you to grab a copy of this PDF, and actually take the time to answer the questions. You may discover something about yourself, and about your business.
Got questions or comments? Please feel free to put them below!