Inverting The Sales Process

By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.

What is the stereotypical sales process?  The first and most basic version is the lone salesman, out trudging the road and knocking on doors.  If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face.  We trudge to the next door and try again.

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