1) Write timely posts that contribute to current discussions and tag them with appropriate keywords.
2) Make it easy for the media to contact you personally by publishing your web address, email and phone number.
3) Update you social media accounts on a regular basis. Either that, or close them.
4) Have and express an opinion. It’s easier for media – and potential clients – to decide they want to work with you.
Very much like the tree falling in the forest, if you have expertise and no one knows it, are you an expert?
By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.
What is the stereotypical sales process? The first and most basic version is the lone salesman, out trudging the road and knocking on doors. If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face. We trudge to the next door and try again.
