Price For Value

All businesses – my clients and everyone else – worry about their prices.  Are they too high?  Are customers happy with their pricing structure?  How can I get more money?

One of the problems I run into is quality of service.  By that, I mean that businesses want to maximize their income.  Often, I have clients who ask me, “How low can I drop the quality and still get the same price?”  This is based on the assumption that their customers won’t pay higher prices, which is usually total crap.

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99 Word Processors

And every one’s a bitch.  ::sigh::

So here’s the skinny – I’ve been cranking out books and ebooks this year.  I’ve been using OpenOffice as my business suite for several years now.  I love it – I really do!  Anything I output directly from any of the programs works great.  I’m no wiz on any of the progs – I use the word processor the most – but everything I do seems to work great, as long as I keep it in-house.

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Cocktail Napkin Business Plans

  All small businesses need a business plan.  Most don’t need Profit & Loss statements and multi-stage expansion projections, especially when starting out.  You just need something that will fit on the back of a cocktail napkin, and explains briefly what your business does, who your intended customers are, and how you propose to reach them.  Plus, as a “scorecard” of sorts, you should look at your current income, and set a goal for the next year.  Below is a sample (and simple) outline.

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